About us

We have a simple rule at Rheine; free yourself from everything that isn’t beneficial and can do harm & replace it with only the most nourishing and pure ingredients.

We don't compromise & we only want to offer the best. Thanks to innovation in beauty, there are no more excuses to continue using products with potentially dangerous ingredients (and there are many!). Our standards for composition and ingredients are high, and all products in our range brilliantly meet these high demands! (see our nope list)

Clean
Only the best (non-toxic) ingredients
Cruelty-free
Not tested on animals
Handpicked
Carefuly selected, tried and tested
Sustainable
End to end, eco & human friendly

Why clean beauty?

Our skin is our largest organ and has no way to filter out dangerous substances. Products you put on your skin can therefore enter your bloodstream. You don't want toxic, potentially harmful products in your body, do you?


The best way is to go completely clean - skincare, makeup, hair care & body care. But you don't have to throw away all your other products yet... Every little bit helps, gradually replace your cleanser or moisturizer and gradually go completely clean.

The face behind Rheine

Coucou, I'm Kyria & I've been a professional makeup artist and hairstylist for over 10 years. In these years, I've had the pleasure of working with many different brands and people.

I've become more aware, not only of the harmful ingredients we use on our skin and body, but also of the unfairness and negative effects the beauty industry can have on people and nature.

That's why at Rheine, we strive for honest and healthy products.
If you have any questions about products or need makeup advice - I'm here to help you. You can chat with me via, info@rheine.be, Instagram @rheine.store or WhatsApp. I’m always happy to help!

The Nope List

Our skin is the largest and one of the most important organs. Almost 60% of all products we apply to our skin are absorbed into our bloodstream - they affect our health and overall well-being, both negatively and positively. Many ingredients in traditional skincare, makeup, and body products have been linked to various health problems, such as allergies, eczema, cancer, hormonal disruption, and reproductive issues. These ingredients are not allowed here at Rheine - we say no to products that contain ingredients that are not good for our body or nature.

Parabens are a widely used preservative used in various products to extend shelf life. But they can be linked to various diseases and conditions, for example: breast cancer, various skin conditions, UV sensitivity...
(formaldehyde, DMDM HYDANTOIN, UREA…)
Like parabens, but also formaldehyde, formaldehyde releasers (they turn into formaldehyde) can cause skin allergies, headaches, joint pain...
Aluminum salts are often used in deodorants to reduce sweat production. Research has shown that they can penetrate the skin and even the bloodstream. They are potentially carcinogenic products.
This is regularly used in nail polishes, cleaning products, lotions... It is used to make them more flexible, but is linked to birth defects, respiratory problems, and hormone disruptions.
These sunscreen ingredients can be harmful to human health, for example, oxybenzone which can enter the bloodstream. It can mimic estrogen and thereby reduce sperm production in men and increase the risk of endometriosis in women.
Oh hell no - this one is not welcome. This nasty substance is often found in nail polish (our Karolin Van Loon products are toluene-free!) and can be toxic to the immune system and cause birth defects.
(polyethylene glycol)
The name itself sounds innocent, but they certainly are not. They are a byproduct of petroleum jelly and can be carcinogenic and clog our pores, increasing the chance of acne, pimples, clogged pores, etc.
Often used to make cosmetics foamier or creamier (think facial cleansers, day creams...). They can irritate the eyes and skin - but can also disrupt the hormonal system.
Often used in powder products, such as makeup powders, but can be harmful. Not only do they clog pores, but they can also contain asbestos, which is a known carcinogen and instigator of lung diseases.
Have you ever heard of sodium lauryl sulfate or sodium laureth sulfate (SLS / SLES)? They are foaming agents and are found in almost everything that foams - shampoo, toothpaste, soap... They can cause skin irritation or trigger allergies.
A synthetic antibacterial agent often found in toothpaste, soap, mouthwash... It is linked to thyroid function disruption and can be carcinogenic.
You wouldn't think it, but the average supermarket shampoo, body wash, or makeup is full of tiny plastic beads. They are added to these products to help you scrub, but they are really harmful. Not only are these microplastics often contaminated with 1,4-dioxane, which is carcinogenic to humans, but they are also not filtered by our sewage systems, which means they can collect pollutants and enter waterways, where they are consumed by fish and marine animals.

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There are many more on our nope list, but now you know some important ones!